Hope For The Holidays - Powered By Performance

Hope For The Holidays is Performance Toyota’s annual initiative to support families in the Reading and Berks County area during the festive season. Each year, our team comes together to sponsor two local families, providing them with holiday gifts, essential items, and a grocery gift card to ensure a joyful holiday meal. This program reflects our ongoing commitment to giving back and making a meaningful difference in our community. By joining us in this tradition, you help bring hope, comfort, and cheer to neighbors who need it most during this special time of year.

The holidays are a time for giving, and at Performance Toyota in Reading, Pennsylvania, we’re proud to continue our annual tradition of spreading cheer through our holiday giving program, Hope For The Holidays. Each year, our team sponsors two local families in need, providing them with gifts, essentials, and a grocery gift card for a holiday meal. It’s one of the many ways we give back to the Reading and Berks County community we’re honored to be a part of.

If you know a family in Reading or Berks County who could use some extra holiday support, please complete the form below to submit your nomination. All nominations must be received by November 17th. Our committee will carefully review all submissions and select the two families the week of December 1st. Your nomination helps us ensure our holiday giving program reaches families who would truly benefit from a little extra warmth and kindness this season.

To ensure our support reaches those who need it most, we work with a small committee to thoughtfully review nominations and select two families each holiday season. Families living in the Reading, PA area, who are facing financial or personal hardships, and who have children or dependents at home, are chosen to receive this special holiday surprise.

At Performance Toyota, community involvement and giving back are central to our mission. Through our Hope For The Holiday's Program, local sponsorships, and ongoing community outreach efforts in Reading, Pennsylvania, we are dedicated to making a positive impact for families in our area. Our annual initiatives help spread holiday cheer, support those in need, and create lasting connections within our community. We are proud to continue this tradition of generosity, bringing hope and joy to local families year after year.